About

Hi there — we’re a group of lifelong friends who share two big things in common: a deep love for animals and a passion for living more naturally. What started as casual conversations over coffee about what we were feeding our pets (and what was actually in their litter boxes) has grown into something much bigger: a mission to explore and share the best in natural pet care.

We come from different walks of life — some of us are pet parents to cats, others to dogs, rabbits, and even a few backyard chickens — but we all believe our furry (and feathered) family members deserve safe, eco-friendly products that are good for them and the planet.

What We Do

We spend our time researching, testing, and reviewing natural pet products — everything from cat litter and dog treats to grooming essentials and eco-friendly toys. We read labels, interview experts, and dig deep into the science (and marketing claims) so you don’t have to.

This site is where we share our findings, along with honest insights, DIY ideas, and practical tips for pet lovers looking to live more sustainably.

Why It Matters

Many mainstream pet products contain chemicals, artificial ingredients, or are made with little regard for the environment. As pet owners, we believe we have a responsibility to make thoughtful, informed choices — ones that support the health of our pets, reduce our footprint, and encourage better practices in the industry.

We’re not perfect, and we’re not here to judge — we’re just a bunch of curious, compassionate animal lovers learning as we go and inviting you along for the ride.

Our Promise

Honesty: We don’t accept sponsored reviews or promote anything we wouldn’t use for our own pets.
Transparency: If we ever make a recommendation, we’ll tell you exactly why — and what the drawbacks might be.
Community: We love hearing from other pet owners and always welcome your stories, questions, and suggestions.

Thanks for stopping by and for caring about your pets and the planet. We’re so glad you’re here.